Come and discover, in the Tyre & Innovation Village, an exclusive exhibition looking back on the history and developments of tyres. Since its invention in 1888, the pneumatic tyre has never stopped evolving, culminating in the highly sophisticated product with which we are familiar today.
From dimensional changes to tread pattern design and new, sometimes revolutionary technologies, this fascinating journey will be showcased at the heart of the exhibition, also providing an opportunity to showcase the work of tyre manufacturers. Tyres are an integral part of the product offering available to aftermarket and service professionals, in the same way as spare parts or services.
Today the focus of new technological progress to improve safety and eco-awareness, they should not be seen merely as a loss leader, but as truly essential products in the aftermarket. Consequently, it appeared only natural to EQUIP AUTO and the French Tyre Association to extend this exclusive theme area by adding a display on the innovations that will shortly be arriving on the market and on the concepts that are foreshadowing the tyres of the future.