Get the most out of your show
Publicise your participation
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SPREAD THE WORD WITH DYNAMIC COMMUNICATION
Tell the world you're exhibiting:
On all the online and offline communications materials at your disposal: your website, your your social networks, your newsletters, your advertising campaigns, not forgetting your mailshots (printed or electronic) and your press releases.
Arouse the interest of your clients, sales leads and journalists: by announcing the launch of your new products, a new version, a service, demonstrations on your stand.
Fit out your stand and make it attractive
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A welcoming stand for your clients
- Aim to design a space that is open, welcoming, well-lit and where people can move around easily.
- Arrange to have one or several spaces in which to meet and talk with customers and sales leads.
- Plan for an exhibition or demonstration zone where you can present your new solutions, products and services/
- Display your expertise and know-how with drop banners or posters presenting what you do.
Capture your future clients
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Stand out from your competitors by organising features on your stand:
The events should be announced and be the subject of reminders by e-mail or SMS to your clients and prospects.
Your special events will be included in the EQUIP AUTO programme and communicated to visitors before and during the exhibition.
Do not hesitate to call on the services of a professional presenter, artists or public figures to attract visitors.
