Digitalisation also means that customer relations are becoming much more professional. It starts with the exchange of information between the garage and its clients using a digital client file. It continues with the online publication of the workshop's contact details and services, via websites specialising in professional listings (such as Allo Garage, ID Garages, Vroomly, etc.), which offer online quotations.
Making appointments online (via a shared workshop schedule) is a further step, offered by brands such as Garage AD Expert.
Gathering verified customer opinions and sending and receiving satisfaction questionnaires are now an integral part of customer relations. Companies with expertise in digitalisation also offer search engine optimisation services for garages' internet listings.
Workshop software publishers now all offer digital gateways between customer files and digital business players.
All these digital players are present at EQUIP AUTO, which has a dedicated sector for all specialist service providers.